Shannon Mattern – Web Designer Academy
Shannon Mattern – Web Designer Academy
Shannon Mattern – Web Designer Academy provides an actionable guide to modern digital advertising and paid customer acquisition. Created by Shannon Mattern, the training focuses on developing winning ad concepts, testing video angles, and setting up campaign structures that generate dependable sales across major advertising networks. You will examine how auction algorithms evaluate user signals, click rates, and post-click customer feedback to score creative relevance. You will learn how to plan daily ad spend, test visual hooks and thumbnails, and evaluate performance metrics without getting lost in complicated platform dashboards. The lessons cover audience research, handling ad fatigue before costs rise, and optimizing landing pages so cold traffic converts into paying customers at a predictable cost per acquisition, giving you reliable systems to scale your campaigns.
One-time payment · Instant Cloud Delivery (5.25 GB) · Lifetime access
What you'll learn
Course Description
Shannon Mattern – Web Designer Academy provides an actionable guide to modern digital advertising and paid customer acquisition. Created by Shannon Mattern, the training focuses on developing winning ad concepts, testing video angles, and setting up campaign structures that generate dependable sales across major advertising networks. You will examine how auction algorithms evaluate user signals, click rates, and post-click customer feedback to score creative relevance. You will learn how to plan daily ad spend, test visual hooks and thumbnails, and evaluate performance metrics without getting lost in complicated platform dashboards. The lessons cover audience research, handling ad fatigue before costs rise, and optimizing landing pages so cold traffic converts into paying customers at a predictable cost per acquisition, giving you reliable systems to scale your campaigns.
Strategic foundations & core methodology
Shannon Mattern – Web Designer Academy provides an actionable guide to modern digital advertising and paid customer acquisition. Created by Shannon Mattern, the training focuses on developing winning ad concepts, testing video angles, and setting up campaign structures that generate dependable sales across major advertising networks. You will examine how auction algorithms evaluate user signals, click rates, and post-click customer feedback to score creative relevance.
Operational workflows & resource breakdown
You will learn how to plan daily ad spend, test visual hooks and thumbnails, and evaluate performance metrics without getting lost in complicated platform dashboards. The lessons cover audience research, handling ad fatigue before costs rise, and optimizing landing pages so cold traffic converts into paying customers at a predictable cost per acquisition, giving you reliable systems to scale your campaigns.
Implementation & long-term mastery
Structured for independent learners who want immediate digital access and organized reference folders.
Curriculum & Included Folders
5.25 GB · 62 Files · 31 Videos- • 01 - Grid Systems, Typography Scale & Spacing Rules 36:10
- • 02 - Advanced Auto-Layout & Component Variants 44:30
- • 03 - Master Figma Design System UI Kit (.fig) 45 MB
- • 01 - Clean Figma-to-Framer Copy/Paste Architecture 40:20
- • 02 - Fluid Scroll Transforms & Component Micro-Animations 47:15
- • 03 - Responsive Breakpoints (Desktop, Tablet, Mobile) 39:50
- • 01 - The 10-Slide Pitch Deck That Closed $8,500 Projects 34:10
- • 02 - Design Contract Agreement & Scope-Creep Defense 4.9 MB
- • 03 - CMS Client Handoff Video Checklist 28:40
Frequently Asked Questions
Do I need web development or coding skills?
No coding required. Framer handles modern production-grade hosting, react-grade performance, and semantic HTML automatically through its visual canvas.
Are the Framer components and Figma design files included?
Yes, full editable .fig files and remixable Framer project files are provided inside the curriculum download.
Can I sell Framer templates as an additional income stream?
Yes! The course includes an entire module dedicated to building and listing high-converting templates on the Framer marketplace.
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