A recent survey shows that only 36 percent of businesses employing up to 100 people have a Web site. The other two-thirds should have one. A presence on the Web provides information about the business to prospective customers, suppliers and employees. Even a little information about the business is better than being nonexistent on the Web.
Today you can set up a site without technical help or Web hosting costs.
First: Buy a domain name (like yourcompany.com). To do it, visit any of the thousands of online registrars such as godaddy.com, aplus.net, networksolutions. com. Search for the domain name you want. If it’s already taken, type in another, then click “Proceed to Checkout.” The cost ranges from $6 to $10 a year to secure a domain.
Second: Find a place to host your site. Several companies now provide Web hosting services free of charge. Visit sites such as Microsoft’s weebly. com or synthasite.com. You can also buy your domains at these sites. Like all the ‘build it online’ services, you don’t need any technical knowledge at all to build an attractive Web site.
Third: Set up your site. A basic site includes a welcoming home page, a page that describes your business, and a contact page that tells how to reach you.
You can add to the pages by typing in text or dragging and dropping graphics. One free and easy way to improve your design is to use HTML coding, but you don’t have to know the codes, says
The Wall Street Journal. Many sites offer handy blocks of html that you can plug into your site as easily as copying and pasting text.